Why Your Site NEEDS a Blog

After months of successfully blogging and ghost blogging for clients, we are pros. It is remarkable how much there is to know. Did you know that there are companies dedicated to nothing but producing blogs for websites? In some cases, the columns that you are reading aren't even written by the blog owner. We have 2 staffers now who work hard to study and emulate the famous authors they represent. Each day, they take nuggets of wisdom from their books and programs and tie them up into little blogs. 

And these authors have all experienced increased traffic and sales! We even found one client where we could verify that blogging helped improve organic search engine placement.

We've learned a lot about blog setup, how to blog, and how to structure blogs. Our data and analysis shows:

• Blogs do increase website traffic.
  
• Blogs do increase a website's "stickiness".
  
• In some cases hosting your blog on Blogspot may improve your organic search results when compared to custom FTP blogging.
  
• Blogging allows new phrases to match user search queries and blog posts act as entry points improving Web visibility.
  
• Blogging appears to improve a website's organic search engine page position on Google.
  

Bottom line, if your website doesn't include a plan for at the very least weekly posts to your blog, you aren't doing all you can to promote your site. That's were we come in.