Benefits of Blogging

Blogging can make a difference in website traffic, increase website stickiness, improve Web visibility and improve your website’s organic placement. So what’s the down side to blogging?

The big problem with blogging for most people is the time needed to stick with it. Initially, posting to a blog is exciting and fun. After a while, it’s hard work to keep on topic, find interesting new information, and consistently write in an engaging style.

My experience with clients shows that blog abandonment is a real problem. Typically, after a month or two of blogging, our self-blogging clients simply tire of it; instead of blogging being fun, it becomes a chore taking them away from the needs of their core businesses. This is the reason that we created our ghost blogging services.

My recommendations:

1. Use Blogspot setup if you will be doing your own content writing and blog setup.

2. Use Blogger’s custom FTP blog setup if you will be using a custom template to match your website or want your blog posts to appear in your website’s local search engine results.

3. If you are really serious about improving your organic placement and not just Web visibility consider using custom FTP blogging.

4. Blog at least three times a week and space your postings out. We recommend a Monday, Wednesday, Friday schedule. This will keep your blog’s RSS news feed alive in portals like My Yahoo. Posting every three days will keep your blog’s news feed from collapsing and resulting in the notice “no new posts in the last seven days” thereby turning off your RSS subscribed readers.

5. If you need help with blogging, get it. Employ a ghost blogger if you get busy. Don’t abandon your regular readers and have to rebuild your readership from scratch when you decide to return to blogging. You want to feed your readers and search engine spiders content on a regular schedule. Taking too long between blog posts will break a reader’s pattern of review and a search engine’s pattern of spidering your content.

6. Don’t think that a blog post can consist of one sentence and a link. You will never get a blog to work for you with this type of approach. Take time to create unique content that you would want to read.

7. Write with your reader in mind. A business blog is not the place for a personal rant on off topic subjects. Include keywords in your post title. Keep your content targeted and keyword dense.

8. Don’t lift content from other sites and pass it off as your own. You can quote a paragraph or two in your blog post and then link to the full content on the Web and not get caught up in copyright infringement. Don’t take someone else’s intellectual property and pass it off as your own in your blog even with a full reference of the content’s original location.

9. Keep your blog posts to around 250 to 350 words long. This is about two or three paragraphs of content. If you have a longer stream of thought, break it into multiple posts. Remember, high keyword density is easier to achieve in a shorter blog post.

If you are ready to start blogging but don’t know where to start, I invite you to contact us now. If you need professional help, we offer ghost blogging services, Blogger custom template design, and Blogspot custom domain setup services.

Blogging can be fun, increases your website’s traffic, improves your website’s stickiness, offers new keywords and phrases that search engine users can utilize to find your services, and improves your organic search engine page ranking. If you’ve been thinking about blogging, now’s the time for you to consider adding a blog to your website to improve your own Web visibility.